Barbie Signature Products

Barbie has worked in more than 250 professions, and her annual Career of the Year dolls highlight positions in which women are underrepresented. For 2024, we’re debuting a blockbuster set featuring four movie-making roles. Each doll wears a professional outfit and comes with accessories...

Cheer on the champs with the official Barbie NFL Super BowlChampion Doll wearing Kansas City Chiefs gear. Her ensemble includes theChamps’ jersey, worn with denim capri pants and sneakers. She waves the team’sfoam finger, and wears an official Super Bowl LVIII cap with her...

Cheer on the champs with the official Barbie NFL Super BowlChampion Doll wearing San Francisco 49ers gear. Her ensemble includes theChamps’ jersey, worn with denim capri pants and sneakers. She waves the team’sfoam finger, and wears an official Super Bowl LVIII cap with her...

In 1964 Mattel introduced the world to Ken’s buddy, Allan. To celebrate the 60th anniversary of that auspicious occasion, we created this collectible Silkstone reproduction of Allan doll’s groovy beach look: a colorful striped jacket with navy blue swim trunks and matching sandals. He...

Barbie doll is getting ready for spring by hosting a lovely garden party. Her floral chiffon dress complements the blooming flowers with plenty of flounce. Celebrate spring in classic Barbie style with this vintage-inspired doll, plus 12 days of surprises and springtime accessories to...

65 years of fabulosity calls for a celebration. Our glamorous creation marks the anniversary of Barbie doll’s New York Toy Fair debut in stunning fashion. Her black and white gown harkens back to her original swimsuit, while sparkling “sapphire” earrings pay tribute to the...

65 years of fabulosity calls for a celebration. Our glamorous creation marks the anniversary of Barbie doll’s New York Toy Fair debut in stunning fashion. Her black and white gown harkens back to her original swimsuit, while sparkling “sapphire” earrings pay tribute to the...

This Vintage Barbie Unisex Oatmeal T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.This exclusive Barbie design is only available through Mattel Creations. • 100% combed and ring-spun...

This Vintage Barbie Unisex Black T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations. • 100% combed and...

This Vintage Barbie Poster has a partly glossy, partly matte finish and it'll add a touch of sophistication to any room.This exclusive Barbie design is only available through Mattel Creations.• 18" x 24"• 10 mil (0.25 mm) thick• Slightly glossy• Fingerprint resistantColors and decorations...

For our first entry in the Styled by Design series, we put the spotlight on designer Suim Noh to create a fabulous new Barbie doll. Inspired by fashion illustrations from the 1970s, Suim captured the decade’s exaggerated style with a bright pink satin dress...

The classic toy with all the answers is back for a new generation with our FIGURE8 collection. Each one features a specially themed Magic 8-Ball on a posable body. This special edition FIGURE8 is decorated like an astronaut Barbie, giving you fun, futuristic, and...

Size & Quantity: 16-Ounce, Set of Two / FourOfficially Licensed: Bring Barbie™ home with the exciting new iced coffee tumbler collection from Barbie™ and Dragon GlasswareDrinking Glasses Set: These stunning glass iced coffee cups with lids embellished with signature Barbie™ branding comes with two...

In 1964 Mattel gave us our favorite kid sister: Skipper. Now, we’re celebrating 60 years of Barbie’s sibling with this collectible reproduction styled in her original red striped swimsuit and matching red flats. Appearing for the first time ever in a Silkstone body, her...

Taking inspiration from ‘90s style as well as modern runway, our fourth wave of Barbie Looks dolls features on-trend fashions with photo-worthy details. No. 25 in the series, this Ken doll gives Ken-rgy to the max in a sleeveless chartreuse tee, lavender pants, and...

Taking inspiration from ‘90s style as well as modern runway, our fourth wave of Barbie Looks dolls features on-trend fashions with photo-worthy details. No. 24 in the series, this Barbie doll has sleek brown hair with blunt-cut bangs. She models a strapless pink shimmer...

Taking inspiration from ‘90s style as well as modern runway, our fourth wave of Barbie Looks dolls features on-trend fashions with photo-worthy details. No. 21 in the series, this Barbie doll’s face is framed by beautiful black braids. She’s wearing a petal-pink halter top...

Taking inspiration from ‘90s style as well as modern runway, our fourth wave of Barbie Looks dolls features on-trend fashions with photo-worthy details. No. 22 in the series, this Barbie doll rocks a bold pixie cut paired with soft makeup for an effortless punk-chic...

Our collectible Barbie Inspiring Women doll honors Kristi Yamaguchi, the first Asian American woman to win a gold medal in figure skating at the Olympic Games. A champion on and off the ice, she is the author of several best-selling children’s books as well...

Chosen by fan vote on the @BarbieStyle Instagram account, this all-pink fashion pack offers Barbie doll a showstopping, ultra-glam look. Taking cues from today’s trends, this “Barbiecore” set features a pastel puffer, cropped tank, and glossy midi skirt. With knee-high boots and perfectly curated...