Barbie Signature Products

In 1964, Barbie traded her signature poodle bangs for a sleek, more sophisticated updo: the sideswept pony also known as a "swirl." With this historic hair refresh as her namesake, Swirl Pony Barbie Doll ushered in a stylish new era for the Original Teenage...

The 2024 Barbie Holiday Doll embodies the warmth and love of the season with a festive gown for a glamorous celebration. Showcasing gorgeous drama, the dress pairs a draping, one-shoulder, sparkling red bodice with a full, plaid ballgown-style skirt. Big tulle accents offer a...

The 2024 Barbie Holiday Doll embodies the warmth and love of the season with a festive gown for a glamorous celebration. Showcasing gorgeous drama, the dress pairs a draping, one-shoulder, sparkling red bodice with a full, plaid ballgown-style skirt. Big tulle accents offer a...

The 2024 Barbie Holiday Doll embodies the warmth and love of the season with a festive gown for a glamorous celebration. Showcasing gorgeous drama, the dress pairs a draping, one-shoulder, sparkling red bodice with a full, plaid ballgown-style skirt. Big tulle accents offer a...

Barbie celebrates Sue Bird, the basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that forever changed the game. One of the most decorated players the history of the sport, Bird is known for...

The 2024 Barbie Holiday Doll embodies the warmth and love of the season with a festive gown for a glamorous celebration. Showcasing gorgeous drama, the dress pairs a draping, one-shoulder, sparkling red bodice with a full, plaid ballgown-style skirt. Big tulle accents offer a...

Meet your new favorite summer shirt! The Barbie Malibu Comic Unisex Shirt exudes coolness in its style and material. Plus, its featherlight and moisture-wicking material ensures comfort even on the hottest days.• Barbie™ Malibu Comic Unisex Shirt• 65% recycled polyester, 35% polyester• Breathable and...

Our Barbie Land T-shirt sits nicely, maintains sharp lines around the edges, and goes perfectly with layered outfits. This exclusive design, featuring the Barbie DreamHouse™, is only available through Mattel Creations.• Barbie Land T-shirt• 100% cotton• Taped neck and shoulders• Double seam at sleeves...

This ceramic Barbieland Mug not only has a beautiful design on it, but also a colorful rim, handle, and inside, so the mug is bound to spice up your mug rack. This exclusive design is only available through Mattel Creations.• Barbieland Mug• Ceramic 11...

The Barbie™ Kendom Saloon Camper Mug is lightweight, durable, and multifunctional. Use it for your favorite beverage or a hot meal. This exclusive design is only available through Mattel Creations.• Barbie Kendom Saloon Camper Mug• Material: Enamel• Dimensions: height 3.14″ (8 cm), diameter 3.25″(8.25...

You just might feel good, reserving this made-to-order set by August 23 that recreates an iconic scene from the movie Barbie™. It features posable Barbie and Ken dolls wearing the fashions you saw on screen, and accessories inspired by the scene. Ken doll plays...

The Barbie 1980's Howdy Ken Red Unisex Tank Top is a timeless classic, intended for anyone looking for great quality and softness. This exclusive Barbie design is only available through Mattel Creations.• 50% polyester/25% combed/25% ringspun cotton/rayon• 30 singles thread weight• Side-seamedColors and decorations...

This Barbie 1980's Crystal Blue Unisex T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.This exclusive Barbie design is only available through Mattel Creations. • 100% combed and...

Whether you enjoy drinking refreshing sodas, iced coffees, cocktails, or even fancy mocktails, this Barbie 1980's Crystal Glass is a perfect choice. With its trendy design and the timeless appeal of glassware, it will become a staple for your beverages.This exclusive Barbie design is...

Travel through time and space with our Barbie Fashion Frontier series, featuring collectible dolls from a western galactic world far, far away. The first doll in the collection shimmers in an iridescent body suit and starry mini skirt, paired with a fringed pioneer jacket....

Keiichi Tanaami is a Japanese Pop Art legend known for his colorful, surrealist style. In celebration of his six-decade career retrospective in Tokyo, we partnered with him to reimagine three of our iconic brands: Barbie, UNO, and Magic 8-Ball.  Barbie doll is wearing a multi-tiered...

Our latest doll in the Barbie Signature Music Series celebrates the Mexican artist Juan Gabriel. In homage to this beloved singer and his charismatic style, Barbie doll wears a dazzling bolero jacket inspired by what he wore at his iconic 1990 concert in El...

And the award for most glamorous goes to … our member-exclusive Pink Premiere Doll! As the first in the Gala Collection, she embodies the star-studded moments when designers and Hollywood royalty join forces to rule the red carpet. Our doll’s Barbiecore pink mermaid gown,...

Celebrate the vibrant and beloved Mexican holiday with our 2024 Día de Muertos Collection. Ken doll looks striking in a black satiny suit with turquoise accents and embroidered details. He completes his look with calavera face paint, a silver belt, and a wide-brimmed sombrero. While...

Celebrate the vibrant and beloved Mexican holiday with our 2024 Día de Muertos Collection.  Barbie doll looks luminous wearing a long, black ruffled gown with intricate, colorful detailing and embroidered sugar skulls. Her orange headband highlights her updo and evokes the festival's iconic marigold flowers....