Barbie Signature Series Merchandise

The Barbie Dia De Muertos series honors the customs, symbols and rituals often seen throughout the festive time of remembrance. This year, Barbie celebrates with a collectible Ken doll inspired by the time-honored holiday. Dia De Muertos 2021 Ken doll wears a charro-inspired look...

The Barbie Rewind series launches with the 80s Edition, a totally tubular throwback collection commemorating our fave pop-culture looks from the decade. Ready for aerobics class, this Barbie Rewind doll sports a pink bodysuit with a vintage Barbie logo print, legwarmers and must-have sweatbands. A high side ponytail, tennis...

The Barbie Rewind series launches with the 80s Edition, a totally tubular throwback collection commemorating our fave pop-culture looks from the decade. Barbie doll in her career look is an homage to peplums, shoulder pads and big hair, don’t care. Barbie doll looks totally legit in a pink satin...

The Barbie Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before. Despite being born into slavery in 1862, Ida B. Wells...

The Barbie Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules, and paved the way for generations of girls to dream bigger than ever before. Recognizing decades of dedication, ground-breaking research, and heroic achievements as...

She went from singing as a young girl in her rural church choir in Nutbush, Tennessee, to becoming the legendary performer hailed as the undisputed “Queen of Rock ‘n Roll.” Barbie celebrates the unprecedented music career and journey of Tina Turner. She is a...

Taking inspiration from her Cuban heritage and blending Latin rhythms with pop and dance beats, Gloria Estefan’s unique sound catapulted her to stardom, making her one of the most successful crossover artists in the world. Inspired by the iconic music video for Estefan’s chart-topping...

Our second Barbie doll in this series glows with the warmth and serenity of the delicate rose quartz stone. Barbie doll is luminous in a flowing chiffon gown in delicate shades of opaque pink, accented with a sparkling sash and complemented by a genuine...

The Barbie Rewind series is a love letter to the ‘80s, and this movie night doll is a way-cool addition. Our moviegoer wears a graphic tee with a peplum overshirt and speckled biker shorts. No matter the length of the ticket line, she’s prepared...

The Barbie Rewind series is a love letter to the ‘80s, and this slumber party doll is a way-cool addition. She brings big hair and stylish flair to her friend’s sleepover. How cute is she? Barbie wears an adorable, printed pajama set with flutter...

The Barbie Rewind series is a love letter to the ‘80s, and this prom night doll is a way-cool addition. Barbie is ready to dance the night away in her dazzling look. Proudly wearing her 1985 Prom Queen sash, Barbie takes the title in...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #14 in the overall series, Barbie models a fitted color block crop top with high-waisted,...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #15 in the overall series, Barbie models a one-shoulder, pink-and-blue midi dress with yellow block...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #13 in the overall series, Barbie doll’s draped, surplice bodice tucks into her glossy pleather...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #17 in the overall series, this Ken doll has close-shaven black hair and defined eyebrows....

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #18 in the overall series, this Ken doll has curly brunette hair with a close-shaven...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. This latest wave takes its inspiration from color blocking, and all the dynamic design it sparks. #16 in the overall series, the bodycon silhouette and waist cut-out make her outfit mega...

Anna May Wong is considered the first Chinese American Hollywood movie star. Frustrated with being typecast in stereotypical roles, she founded her own production company in 1924 and continued breaking barriers throughout her career. Wearing a red gown with a golden dragon design, this...

The @BarbieStyle series brings memorable looks from the Instagram account to life. Our latest entry presents the perfect pairing: Barbie and Ken, seen together for the first time in the collection. They each come with two complete luxury resort fashions, perfect for poolside lounging...

The Holiday doll series is the longest running tradition in Barbie history. For this 35th anniversary edition, our designers have created a gorgeous golden gown that shimmers with starry details. She also wears a pleated sheer capelet that ties at the neck with an...