Barbie Signature

You Create Barbie Basics premium doll kits are a customizer’s dream. Each kit comes with three articulated body types, easy-to-snap swappable heads, three face-paint varieties, mix-and-match fashions with a new stretchy universal fit, and premium wigs with adjustable silicone caps. Deluxe packaging doubles as...

You Create Barbie Basics premium doll kits are a customizer’s dream. Each kit comes with three articulated body types, easy-to-snap swappable heads, three face-paint varieties, mix-and-match fashions with a new stretchy universal fit, and premium wigs with adjustable silicone caps. Deluxe packaging doubles as...

This Barbie 2025 Club 59 White Raglan Tee is a stylish spin on the classic baseball raglan. The combed cotton blend makes it super soft, comfortable, and lightweight. This exclusive Barbie design is only available through Mattel Creations. • 100% ring-spun cotton• Fine knit...

This Barbie 2025 Club 59 Black T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations. • 100% combed...

This Barbie 2025 Club 59 Pink T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations. • Barbie 2025...

Layer up year round in this cozy, casual Barbie 2025 Club 59 Black Hoodie. With a front pocket and snug hood, it doesn’t get much better than this. This exclusive Barbie design is only available through Mattel Creations. • Barbie 2025 Club 59 Black...

Rock this premium garment dyed Barbie 2025 Club 59 Blue Sweatshirt with ribbed crew neck, long sleeve cuffs, and a flat hem. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away! This exclusive Barbie design...

A spacious and trendy Barbie 2025 Club 59 White Tote Bag to help you carry around everything that matters. This exclusive Barbie design is only available through Mattel Creations. • Barbie 2025 Club 59 White Tote Bag• 100% polyester• Bag size: 15″ × 15″...

Dad hats aren't just for dads. This Barbie 2025 Club 59 Blue Hat has a low profile with an adjustable strap and curved visor. This exclusive Barbie design is only available through Mattel Creations. • Barbie 2025 Club 59 Blue Hat• 100% chino cotton...

Miss Astronaut celebrates 60 years in orbit with our vintage repro. Light years ahead of her time, Barbie brought her pioneering spirit to space exploration in 1965, well before men had landed on the moon. With bendable legs, she takes one tiny step for...

We’re thrilled to introduce LeBron James as the first doll in our Kenbassadors line. He's a true leader—an activist, philanthropist, and champion for others both on and off the court. A changemaker and tastemaker, this LeBron James Ken doll embodies his signature elevated streetwear...

Step into a world of elegance and charm with the Lavender Daydream Barbie doll, the second stunning addition to our Gala Collection. This exquisite doll is designed by the talented Angel Kent and showcases a breathtaking mermaid gown that shimmers with every movement. Here’s...

This Barbie "Still Plays with Barbie Dolls" White T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations.• Barbie™...

This pre-shrunk, classic fit Barbie "Still Plays with Barbie Dolls" Pink Sweatshirt is made with air-jet spun yarn for a soft feel. This exclusive Barbie design is only available through Mattel Creations.• Barbie™ "Still Plays with Barbie Dolls" Pink Sweatshirt• 50% cotton, 50% polyester•...

This Barbie "I Run This Dreamhouse" Pink T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations.• Barbie™ "I...

This pre-shrunk, classic fit Barbie "I Run This Dreamhouse" Black Sweatshirt is made with air-jet spun yarn for a soft feel. This exclusive Barbie design is only available through Mattel Creations. • Barbie™ "I Run This Dreamhouse" Black Sweatshirt• 50% cotton, 50% polyester• Pre-shrunk•...

This Barbie "Mom" Pink Vintage Hat is really special thanks to the intricate embroidery detail and the washed out vintage feel. This exclusive Barbie design is only available through Mattel Creations. • Barbie™ "Mom" Pink Vintage Hat• 100% cotton twill• 6-panel unstructured cap with...

Add a splash of color to your morning coffee or tea ritual with this Barbie "I Run This Dreamhouse" White Mug. These ceramic mugs not only have a beautiful design on them, but also a colorful rim, handle, and inside, so the mug is...

This Barbie "Mom" Black T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations.• Barbie™ "Mom" Black T-Shirt• 100%...

This Barbie "Grandma" White T-Shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. This exclusive Barbie design is only available through Mattel Creations.• Barbie™ "Grandma" White T-Shirt• 100%...