Barbie Signature

Introducing Barbie Deluxe Style dolls, a line that puts the GLAM in glamorous! Each collection offers eye-catching fabrics, fun silhouettes, and elevated accessories inspired by the latest fashion trends. Kids and collectors alike will love styling Barbie Deluxe Style dolls for all sorts of...

Barbie doll is celebrating Super Bowl LIX with her officially licensed Chiefs team gear. She brings the excitement of their victory to life in a stylish sweatshirt decorated with their logo, paired with matching shorts and sneakers. To show even more spirit, this sporty...

Barbie doll is celebrating Super Bowl LIX with her officially licensed Eagles team gear. She brings the excitement of their victory to life in a stylish sweatshirt decorated with their logo, paired with matching shorts and sneakers. To show even more spirit, this sporty...

Join us in celebrating the 45th anniversary of the first-ever Black Barbie with a doll that pays homage to her creator, Kitty Black Perkins. As Chief Designer for the Barbie brand, Black Perkins left a lasting impact during her 28-year career with Mattel. Among...

Barbie doll is celebrating Super Bowl LIX with her officially licensed Eagles team gear. She brings the excitement of their victory to life in a stylish sweatshirt decorated with their logo, paired with matching shorts and sneakers. To show even more spirit, this sporty...

Barbie doll is celebrating Super Bowl LIX with her officially licensed Chiefs team gear. She brings the excitement of their victory to life in a stylish sweatshirt decorated with their logo, paired with matching shorts and sneakers. To show even more spirit, this sporty...

Add a splash of color to your morning coffee or tea ritual with this Barbie Style Icon White Mug! These ceramic mugs not only have a beautiful design on them, but also a colorful rim, handle, and inside, so the mug is bound to...

Rock this premium garment dyed Barbie Style Icon Maroon Sweatshirt with ribbed crew neck, long sleeve cuffs, and a flat hem. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away! This exclusive Barbie design is...

This Barbie Style Icon Pink T-Shirt will complement any everyday, laid-back look. The ideal top for so many occasions, this lightweight cotton tee will keep you comfy and looking smart. This exclusive Barbie design is only available through Mattel Creations. • Barbie Style Icon...

Rock this premium garment dyed Barbie Style Icon Washed Black Sweatshirt with ribbed crew neck, long sleeve cuffs, and a flat hem. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away! This exclusive Barbie design...

Inspired by the swinging '60s pop art, Barbie doll makes the scene with a dramatic, hot pink faux fur coat and saturated psychedelic prints that swirl from head to toe. Her mod minidress features a hemline that rose to fame in this era, while...

Barbie doll celebrates the world of Music with a music-loving careers set featuring two music industry roles together. The Women in Music collectible set highlights a Music Star and Tour Managers careers. Each doll showcases their career in music with their professional outfit and...

Step up your game with this classic Barbie Pink Striped Baseball Jersey. It’s made from recycled fabric and features moisture-wicking fabric for all-day comfort. This exclusive Barbie design is only available through Mattel Creations. • Barbie Pink Striped Baseball Jersey• 100% recycled polyester• Moisture-wicking...

The 100% cotton Barbie Basics You Create Blue T-Shirt will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered outfits. This exclusive Barbie design is only available through Mattel Creations. • Barbie...

The Little Black Dress is a chic classic that always makes its mark. That was the first fashion theme of Barbie Basics in 2010, and for the anniversary, we're upgrading everything. From demure to daring, our latest LBDs are made with stretchable fabric for...

The Little Black Dress is a chic classic that always makes its mark. That was the first fashion theme of Barbie Basics in 2010, and for the anniversary, we're upgrading everything. From demure to daring, our latest LBDs are made with stretchable fabric for...

The Little Black Dress is a chic classic that always makes its mark. That was the first fashion theme of Barbie Basics in 2010, and for the anniversary, we're upgrading everything. From demure to daring, our latest LBDs are made with stretchable fabric for...

Step into a world of timeless elegance with Barbie Basics 2025 Series 1, Doll 4. This chic classic reimagines the iconic Little Black Dress (LBD) that first captivated fashion enthusiasts in 2010. As we celebrate this anniversary, we’re excited to introduce a fresh take...

The Little Black Dress is a chic classic that always makes its mark. That was the first fashion theme of Barbie Basics in 2010, and for the anniversary, we're upgrading everything. From demure to daring, our latest LBDs are made with stretchable fabric for...

You Create Barbie Basics premium doll kits are a customizer’s dream. Each kit comes with three articulated body types, easy-to-snap swappable heads, three face-paint varieties, mix-and-match fashions with a new stretchy universal fit, and premium wigs with adjustable silicone caps. Deluxe packaging doubles as...